The RAW-view:

Fiji Artesian Water


Fiji Artesian Water
Reviewed on: 2009-07-24
Manufacturer: Fiji Water Company, LLC
Where I found it: Winn Dixie, Publix, Whole Foods, Target

 Smooth.  If I had to describe this water, I would definitely proclaim, as loudly as possible: This water is SMOOTH.

Before going raw, I'd heard quite a bit about Fiji water, and I should admit upfront that some of it wasn't that great.  In fact, one of the many rumors about this so-called "pure" water was that it had been bottled in a New Jersey municipal water plant.  I believe that's a defunct story - but still, it's a story.

Another giant load of people feel that bottled water is just a big waste of time.  After all, it's bottled with plastic, and plastic is harmful to the environment and oh yeah, it's also shipped from here to there using fossil fuels while creating more pollution in the process.  But I think we're getting off track here, I meant to talk about water - not the environment, although of course the Earth is important to me - but lets keep focused.

So I notice the water on the top shelf and it's contained in these gorgeous clear plastic little bottles with great art that look - well, you guessed it - spendy.  And oh yes, it was spendy.

The price rang in at about $2 per 500ML bottle, or $6 for a case of 6.  But for the sake of my viewers, it was a purchase I just had to make.

I decided to try the water in phases.  First warm, then cold.  I can attest that the water was amazing and tasted like absolutely nothing (in this case, "nothing" is a plus).  It was extremely smooth going down, rounded on the tongue and left me feeling quenched.  I loved the fact that if I had wanted to, I could have chugged the whole bottle in all of it's smooth glory right then and there.  However, because I'm not into eating $2 in one swallow, I decided to hold off and savor the expenditure a bit longer.

The cold experience was even better.  Cool, crisp yet still rounded and smooth.  It went down easily and again, I felt quenched.  I would definitely say that drinking this water warm or cold is a wonderful experience, but don't drink it assuming you've got yourself a pure bottle of water - because you don't.

The word "pure" to many would be equivelant to "clean."  Clean would mean that the water is free of chemicals, residue, minerals, you name it.  Fiji water, however, is different.  It's important to understand that the water we drink in this world is never entirely pure.  Water picks things up during it's descent into civilization such that no matter how hard you try, if you're getting water from an island country or anywhere in the world that isn't covered in ice, then you're getting water with minerals.  Plain and simple.

Fiji water has minerals - especially the Artesian kind that I tried - but at least they're good minerals.  Silica (which is great for hair and nails), Magnesium (which is wonderful for many reasons, especially digestion), and Calcium (although you cannot absorb calcium without Vitamin D, which you produce naturally from sunlight; so to benefit, drink Fiji water while running along the beach on a sunny day and you're good to go).

My final comments: The water is too expensive, but tastes great.  If you want truly pure water, without any chemicals or residue, then buy distilled water for $1.29 at your local grocer by the gallon.  Distilled water is as clean as it can get - in fact, chemists use this water for their experiments as the water will not interfere with chemical reactions because (again, you guessed it) it doesn't contain minerals or chemicals.

Five stars to Fiji for the design, too...those bottles sure are pretty.  I almost didn't want to recycle it!

See how Fiji water gives back - here's hoping they're doing it sizeably and not just "notably."

*Rawr!* to you!
Misty